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"19% of the CIOs said the biggest barrier is that business colleagues just don't understand IT, he said. "So there seems to be a
standoff between the business execs and the CIOs."  Who's to blame?  "I would say that it's probably the CIOs' fault, because
they're not educating the business execs," Beach said. "Because the business leaders are comfortable with what they're doing,
they say why should they change the business practice to take advantage of more powerful technology?"  
                                          
                                                                                                                                                                                                                                         
                                                                                                                                                                                --
Computerworld
                                                                                                                                                                      June 1, 2005
Software and Information Management in Upstream Oil & Gas:
A comprehensive survey of upstream oil & gas industry future data management,
software and hardware requirements

Forthcoming Market Research in conjunction with Welling & Company.  Contact us for further information.

This research will commence in Summer 2005.
Executive Overview
Prospectus
The study was instigated by Schlumberger who
told us that they looked at possible survey
vendors and determined we were the most
qualified.  Schlumberger sees this as an industry
sponsored effort and believes others should
participate.

We believe this is the most comprehensive study
of this nature undertaken for the upstream
petroleum industry both in depth and breadth, but
also from a context perspective.  You can expect
that to gain a level of insight far beyond sheer
number crunching in terms of the feel or how the
industry is thinking.

Perhaps most important to your business
development efforts, the deliverables include a
searchable CD database that will enable you to
view data captured company by company at an
individual and detailed level.  This is a unique
feature and will allow you the greatest flexibility in
your customer targeting.
Key Deliverables
Three (3) copies of the approximately
500 Page Report for the
exclusive use of
subscribers

Totally interactive,
searchable CD
database that will enable you to view
data captured company by company
at an individual and detailed level
.  
This unique feature will allow you the
greatest flexibility in your customer
targeting.  Contact us for a
Demo

Pre-Subscription sponsors (closes
June 30, 2005) will be afforded the right
to add a limited number of custom
questions to the questionnaire.
Current Underwriting Sponsors
Data To Be Obtained
Experience, satisfaction levels, perceived
value and pitfalls
Perceived Role of IT
Impact on the enterprise or operation
Expenditures
The Competitive Picture
Strategic Value of IT to the Organization

See the Prospectus for further details
Additional Sponsorships Available
Additional Information
Welling & Company Testimonials
Welling & Co. Research Clients
Strategic Decision Sciences Methodology
Overview or recent Roadmap Study
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